Vellum
Bringing Digital Sketches to Life
Draw it.
Print it.
Keep it.
Name and Logo
Problem: Needed a tactile, timeless brand.
Solution: Vellum + pen-inspired “V” logo.
Insight: Artists connect with personal, nostalgic identity.
Brand Strategy
Problem: Digital art feels disposable.
Solution: Affordable, personal, portable sketch device.
SMP: Draw it. Print it. Keep it.
Insight: Creativity matters when it leaves the screen.
Creative Brief
Objective: Launch instant-print digital sketchbook.
Audience: Hobbyists, students, casual artists.
Tone: Nostalgic yet modern, approachable, creative.
Insight: Artists value the process of making art and the keepsake you get from it.
Key Messaging
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Draw it. Print it. Keep it.
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A digital sketchbook you can actually afford.
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Art that lives off the screen.
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Create anywhere. Keep what matters.
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Not just a tool. A creative companion.
Creative Brief
Marketing Objective
The goal of this campaign is to build brand awareness and encourage first-time purchases. The campaign will introduce Vellum as an accessible alternative to expensive drawing tablets, focusing on its creative appeal, portability, and low price point.
Primary Audience

Young creatives ages 16 to 35, including art students, beginner illustrators, hobbyists, and digital sketchers. These individuals are active on social media, enjoy collecting and sharing their work, and often customize the items they use.
Product Design
Problem: No affordable, tangible option for digital artists.
Solution: Portable device that prints sketches instantly.
Features: Multiple colorways, familiar sketchbook form factor, instant keepsakes.
Insight: The physical ritual of art makes creativity memorable and shareable.
Store Concepts
Retail strategy was designed to encourage community and visibility. The flagship store concept blends the aesthetic of an Apple Store with an artist café, featuring communal seating and natural light to encourage live sketching.
Pop Up Concepts
For broader reach, I developed a mobile pop-up concept. A food-truck-style Vellum station where artists can try the product and instantly print their sketches.
Website
Problem: Needed a clear, friendly online presence to showcase the product.
Solution:
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Clean landing page with hero image + tagline.
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Product highlights and lifestyle integration.
Insight: Approach-ability + clarity drive adoption more than specs.
Billboards + Advertising
Concept:
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Celebrate everyday creativity and nostalgia with “Draw it. Print it. Keep it.”
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Inspired by Polaroid’s instant joy, reimagined for sketches.
Tagline:
 Draw it. Print it. Keep it.
Campaign Highlights:
Billboards & Building Ads:
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Cozy fridge displays with printed sketches
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Social, playful scenes of friends sharing prints
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Surreal concepts like astronauts sketching on the moon
Emotional Hooks:
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Nostalgia, tangible keepsakes, and playful memory-making
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Connects digital creativity to real-world moments
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Visual Style:
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Clean, cinematic photography with Polaroid-style prints
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Warm, relatable, and scroll-stopping concepts
Collaborations
Vellum X Moleskine
A mashup of classic and modern creativity.
Moleskine heritage: Iconic, tactile, and timeless design.
Vellum innovation: Digital sketching with instant printouts.
The result: A portable creative tool that blends analog charm with digital convenience—designed for artists, dreamers, and storytellers on the go.
From quiet cafés to spontaneous sketch sessions,
Vellum × Moleskine helps you capture inspiration as it happens. Designed to be intimate and portable, it lets artists sketch in real time and print their creations instantly. Turning fleeting moments into lasting impressions.
Draw it.
Print it.
Keep it.
Vellum turns digital moments into keepsakes worth holding onto.